Happy election day, everybody! Whatever your political hue, there’s no denying that if you want to capture the public imagination, you’ve got to have a firm grasp of rhetoric. But what is it exactly?
So, not altogether a positive thing, then. Which makes it all the more important to sharpen your rhetorical acuity, just in case any of those those false, showy, artificial types are about.
It’s also the sharpest tool in the writer’s box. That’s why so many of my words of the week are rhetorical devices such as pleonasm and litotes. Learn to wield them with control and accuracy and you won’t be a bullshitter: you’ll be a craftsman, my son (and daughter).
Lynn is the founder and quality-maven-in-chief of Lexis Writing, a collective of expert writers creating high quality content and copy for businesses in the UK and beyond.