How To Have Ideas by Lynn Reynolds

How To Have Ideas: Six Steps To Your Personal ‘Eureka’ Moment

The question of how to have ideas isn’t just for people working in explicitly creative roles: if you’ve got a job, any job, sooner or later someone will expect you to think stuff up. When I was at school doing my ‘A’ levels, I worked as a hospital cleaner. My manager was always asking me […]

How To Write An Introduction by Lynn Reynolds

How to Write an Introduction: Your Three-Step Guide to Doing It Better, and Doing It Faster

Whatever you’re working on, you too can write excellent introductions by rethinking your writing process, and by taking a tip from journalism. 1.    Write Your Introduction Last Seriously. That’s because I’ve lost count of the number of times I’ve seen writers stuck at the first sentence because they’re trying to write the introduction first. But […]

Working with a copywriter

Your Incredibly Useful Guide to Working with a Copywriter

Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to help you make sure your copy gets the results you want. Many of my clients tell me that the prospect of working with a copywriter is daunting. […]

Bird Brain picture

Why I’ll Probably Never Stop Playing Deadline Chicken

Failing to start work well before the deadline is down to sheer laziness, right? Wrong, says an article in Wired magazine. Here’s why I think this idea has significance for writers. Several years ago, I wrote a chapter in a textbook about supporting student writing. I pitched my idea to the editor in plenty of time […]

Too Much Information Graphic

Too Much Information! How to Find Quality Information Online

Not so long ago if you were writing an essay or doing research there were only books and journals, and looking for information often entailed a trip to the library. Today, with a smartphone and internet access, you can look up anything, almost anywhere. There’s an enormous amount of information on every conceivable topic that […]

Walking IS Thinking: The Real Reason Walk to Work Week Probably Improved Your Performance

Today, like most days, I have a series of tight deadlines. You probably do, too, so you’re either reading this blog to get help or as a displacement activity. Welcome! Writing is a physically demanding job. Stop laughing at the back: I’m serious. I spend a whole lot of time sitting at my desk, which, […]

A portrait of the youthful Virginia Woolf

Does One Need a Room of One’s Own In Order to Write?

A surprising number of writers today still stand by Virginia Woolf’s assertion that women (and men, for that matter) need plenty of time, head space and freedom from the daily grind in order to write well. I disagree. Don’t get me wrong: I’m not knocking those things. If you can arrange to have them in […]

William Morris and Writing as a Craft

It’s bank holiday again, so I’ve got that off-duty feeling: I’ve even been getting away from my desk (which is why this post is a bit late). Yesterday I went on a mini adventure to the William Morris Gallery in Walthamstow. My knowledge of Morris was sketchy before this visit, although I did previously know […]