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Copywriting, Content, Coaching: Online and in Central London

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working with a copywriter

Your Incredibly Useful Guide to Working with a Copywriter

Your Incredibly Useful Guide to Working with a Copywriter

Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to help you make sure your copy gets the results you want. Many of my clients tell me that the prospect of working with a copywriter is daunting. […]

Setting Up a Website? Three Things to Think About Before You Approach a Copywriter

Setting Up a Website? Three Things to Think About Before You Approach a Copywriter

1) The very first thing to consider is what you want your website to achieve for you. This is a fundamental point, but very few of my copywriting clients have thought about it before we speak, and most need a few additional days to mull it over. It’s a point well worth meditating on, because […]

Are You Asking a Content Writer to do a Copywriter’s Job?

Are You Asking a Content Writer to do a Copywriter’s Job?

As a content and copywriter, I communicate with a large number of potential clients over the course of my working week. Most of them have absolutely no idea about the distinction between copy and content writing. And why on earth should they? That’s one of the reasons they hire me. What often happens (about four or […]

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Who Am I, and Why Should You Care?

I’m Lynn Reynolds; your local wordsmith superheroine, fighting crimes against writing on a daily basis. When the Bat Light goes up over Gotham, you can rely on me to help you put some “Pow!” and “Zap!” into your prose.

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Randomly Selected From the Lexis Writing Archive Especially for You

Word of the Week: Coterminous

This week's word is one I find almost endlessly useful. A definition, please, Chambers: This is a good one to use figuratively, as in, "I'm sure we … [Read More...] about Word of the Week: Coterminous

Perfect Procrastination through Research

We writers know that research is one of the real three rs, don’t we? It’s the foundation of everything we do. Therefore, you have to take it seriously … [Read More...] about Perfect Procrastination through Research

My Year with WordPress. Part 1: The Very Beginning

Of course you've heard the buzz about WordPress, but what is it, exactly, and what can it do for you? Read on, Macduff. Why Did I Choose … [Read More...] about My Year with WordPress. Part 1: The Very Beginning

Why I’m About to Become a Spacehopper

The thing I most love about my life as a freelance writer is precisely that I’m free. I get to make my own schedule to suit me, and this feels very … [Read More...] about Why I’m About to Become a Spacehopper

And Now for Something Completely Different

Throughout June 2016 I’ll be blogging every day – not about writing, but about nature. Here’s why. Maybe you don’t know this, but one of my great … [Read More...] about And Now for Something Completely Different

William Morris and Writing as a Craft

It's bank holiday again, so I've got that off-duty feeling: I've even been getting away from my desk (which is why this post is a bit late). Yesterday … [Read More...] about William Morris and Writing as a Craft