Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to help you make sure your copy gets the results you want. Many of my clients tell me that the prospect of working with a copywriter is daunting. […]
1) The very first thing to consider is what you want your website to achieve for you. This is a fundamental point, but very few of my copywriting clients have thought about it before we speak, and most need a few additional days to mull it over. It’s a point well worth meditating on, because […]
As a content and copywriter, I communicate with a large number of potential clients over the course of my working week. Most of them have absolutely no idea about the distinction between copy and content writing. And why on earth should they? That’s one of the reasons they hire me. What often happens (about four or […]