6 Reasons I Hate Articles With Numbers in the Titles

6 Reasons I Hate Posts with Numbers in the Titles

You’ve all seen them. You’ve all clicked on them. No use being coy, because I know it’s true – you clicked on this one, didn’t you? But I hate the things. I mean, list articles may be the most popular type of online article, but is this really a recommendation? In a world where the […]

Rodin's The Thinker

Setting Up a Website? Three Things to Think About Before You Approach a Copywriter

1) The very first thing to consider is what you want your website to achieve for you. This is a fundamental point, but very few of my copywriting clients have thought about it before we speak, and most need a few additional days to mull it over. It’s a point well worth meditating on, because […]