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the business of writing

Why you should ditch Word and Google docs and give Airstory a try instead

Why you should ditch Word and Google docs and give Airstory a try instead

Word is everywhere, but that doesn’t necessarily mean it’s any good. These are a few things that give me The Rage about it: the help function’s useless unless you speak fluent Microsoft Office. bullets, numbering and autocorrect are enigmas wrapped in conundrums it hasn’t moved on in years. We’ve just got used to it, and figured out a bunch of workarounds new versions […]

Book Review: May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade

Book Review: May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade

When it came to deciding what to call their copywriting business, Mish and Rob Slade went for Mortified Cow. (Unfortunately there’s no entertaining story about how it happened, because the couple just ‘pulled it out of the air’.) Mortified Cow’s a strategic choice. A take-no-prisoners kind of name that bangs a drum while yelling, ‘if […]

When Location Rebellion Goes Bad

When Location Rebellion Goes Bad

In which our writer heroine perches on a huge, wobbly pilates ball and finds she can’t think of anything except falling off it. The best thing about being a freelance writer is that I can work from pretty much anywhere. Yup, I’m a location rebel. All I need is a reasonable internet connection and my […]

6 Reasons I Hate Posts with Numbers in the Titles

6 Reasons I Hate Posts with Numbers in the Titles

You’ve all seen them. You’ve all clicked on them. No use being coy, because I know it’s true – you clicked on this one, didn’t you? But I hate the things. I mean, list articles may be the most popular type of online article, but is this really a recommendation? In a world where the […]

Are Contracts Really Necessary for Freelance Writers? You Bet They Are. Here’s Why

Are Contracts Really Necessary for Freelance Writers? You Bet They Are. Here’s Why

Lately I’ve been devoting time, energy and money to the process of drawing up a set of contracts for my freelance writing services. If you’re a freelance creative, you should do the same. Why? Because I’m now convinced that a tightly drawn contract is worth more than its weight in the precious metal of your […]

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Who Am I, and Why Should You Care?

I’m Lynn Reynolds; your local wordsmith superheroine, fighting crimes against writing on a daily basis. When the Bat Light goes up over Gotham, you can rely on me to help you put some “Pow!” and “Zap!” into your prose.

Peruse my blog to become a better, more confident writer (whether you write for business, education, or simply life in general).

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Randomly Selected From the Lexis Writing Archive Especially for You

Word of the Week: Rhetoric

Happy election day, everybody! Whatever your political hue, there's no denying that if you want to capture the public imagination, you've got to have … [Read More...] about Word of the Week: Rhetoric

Just Because It’s Hurting Doesn’t Mean It’s Working: Why You Should Largely Ignore Reader Feedback

Tell people you’re writing something and it brings out their inner critic. They'll queue up to give you their unsolicited opinion. Even perfectly … [Read More...] about Just Because It’s Hurting Doesn’t Mean It’s Working: Why You Should Largely Ignore Reader Feedback

Word of the Week: Litotes

Today I’m back in the realms of the rhetorical with a word whose meaning is defined (at least by my Chambers dictionary app) as follows: Those … [Read More...] about Word of the Week: Litotes

The differences between spoken and written English (and what they mean for speechwriting)

Steven Pinker's an American experimental psychologist who writes about language, mind and human nature. In The Sense of Style: The Thinking Person’s … [Read More...] about The differences between spoken and written English (and what they mean for speechwriting)

Word of the Week: Encomium

This week's word is a particular delight. Though easily confused with a popular brand of chilli sauce, it's something quite different. Here's the … [Read More...] about Word of the Week: Encomium

Welcome to part two of my short series on reader feedback for writers (not sure if you’re a writer? Look here to find out). Last week I outlined my … [Read More...] about Three Steps To Getting Good, Usable Feedback On Writing