When it came to deciding what to call their copywriting business, Mish and Rob Slade went for Mortified Cow. (Unfortunately there’s no entertaining story about how it happened, because the couple just ‘pulled it out of the air’.) Mortified Cow’s a strategic choice. A take-no-prisoners kind of name that bangs a drum while yelling, ‘if […]
the business of writing
When Location Rebellion Goes Bad
In which our writer heroine perches on a huge, wobbly pilates ball and finds she can’t think of anything except falling off it. The best thing about being a freelance writer is that I can work from pretty much anywhere. Yup, I’m a location rebel. All I need is a reasonable internet connection and my […]
6 Reasons I Hate Posts with Numbers in the Titles
You’ve all seen them. You’ve all clicked on them. No use being coy, because I know it’s true – you clicked on this one, didn’t you? But I hate the things. I mean, list articles may be the most popular type of online article, but is this really a recommendation? In a world where the […]
Are Contracts Really Necessary for Freelance Writers? You Bet They Are. Here’s Why
Lately I’ve been devoting time, energy and money to the process of drawing up a set of contracts for my freelance writing services. If you’re a freelance creative, you should do the same. Why? Because I’m now convinced that a tightly drawn contract is worth more than its weight in the precious metal of your […]