The question of how to have ideas isn’t just for people working in explicitly creative roles: if you’ve got a job, any job, sooner or later someone will expect you to think stuff up. When I was at school doing my ‘A’ levels, I worked as a hospital cleaner. My manager was always asking me […]
Copywriting, Content, Coaching: Online and in Central London
Randomly Selected From the Lexis Writing Archive Especially for You
Even if you think a product, invention or idea is the best thing since sliced bread, it pays to stay low-key when writing about it. In this killer … [Read More...] about A Surfeit of Superlatives
Today’s word is one of those whose non-medical usage annoys doctors. I shouldn’t say this, but that fact really makes me want to find a doctor to … [Read More...] about Word of the week: Acute
You want to be a better writer. But there are masses of books about writing and creativity out there. (A quick search on Amazon.co.uk shows over … [Read More...] about Brilliant Books to Read if You Want to be a Better Writer
We writers know that research is one of the real three rs, don’t we? It’s the foundation of everything we do. Therefore, you have to take it seriously … [Read More...] about Perfect Procrastination through Research
Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to … [Read More...] about Your Incredibly Useful Guide to Working with a Copywriter
This week's word is a particular delight. Though easily confused with a popular brand of chilli sauce, it's something quite different. Here's the … [Read More...] about Word of the Week: Encomium