Why read science fiction? Perhaps surprisingly, it’s not about science. Given that so many of us have been reading science fiction for years, you’d think the answer to this question would be obvious, wouldn’t you? Especially as my new year resolution for 2017 is to read more contemporary sci-fi. It’d seem strange if I didn’t […]
Copywriting, Content, Coaching: Online and in Central London
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Happy election day, everybody! Whatever your political hue, there's no denying that if you want to capture the public imagination, you've got to have … [Read More...] about Word of the Week: Rhetoric
When Stevie Wonder just called to say he loved us, he was engaging in a purely phatic communication. And he meant it from the bottom of his heart, … [Read More...] about Word of the Week: Phatic
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Even if you think a product, invention or idea is the best thing since sliced bread, it pays to stay low-key when writing about it. In this killer … [Read More...] about A Surfeit of Superlatives
This week's word is one I find almost endlessly useful. A definition, please, Chambers: This is a good one to use figuratively, as in, "I'm sure we … [Read More...] about Word of the Week: Coterminous
Today, like most days, I have a series of tight deadlines. You probably do, too, so you’re either reading this blog to get help or as a displacement … [Read More...] about Walking IS Thinking: The Real Reason Walk to Work Week Probably Improved Your Performance