May I Have Your Attention Please

Book Review: May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade

When it came to deciding what to call their copywriting business, Mish and Rob Slade went for Mortified Cow. (Unfortunately there’s no entertaining story about how it happened, because the couple just ‘pulled it out of the air’.) Mortified Cow’s a strategic choice. A take-no-prisoners kind of name that bangs a drum while yelling, ‘if […]

Great books for writers to read

Brilliant Books to Read if You Want to be a Better Writer

You want to be a better writer. But there are masses of books about writing and creativity out there. (A quick search on Amazon.co.uk shows over half a million results for books on writing, and over 30,000 on creativity.) Some are motivating, helpful and wise, and others are long-winded, dreary and humour-free. So here are […]