Love + Hate Graphic

My Year with WordPress. Part 2: Things I Love, Things I Hate

Every relationship has its ups and downs. I’ve been with WordPress for nearly fifteen months now, and with Valentine’s Day coming up, I thought I’d write about some of my favourite and not-so-favourite aspects of this versatile platform. 1)            I love that with WordPress you have such control over the appearance of your website. It’s […]

Strictly No Admittance Sign

This Week, I Have an Admission to Make (Or is it an Admittance?)

This week’s word discovery proves that even very complacent dogs (so to speak) can occasionally learn new tricks. The other day I was travelling on the London Underground, having managed to get on the train at the very front. During the frequent delays (sigh), I distracted myself by reading the advertisements and signs around me. […]

Rodin's The Thinker

Setting Up a Website? Three Things to Think About Before You Approach a Copywriter

1) The very first thing to consider is what you want your website to achieve for you. This is a fundamental point, but very few of my copywriting clients have thought about it before we speak, and most need a few additional days to mull it over. It’s a point well worth meditating on, because […]

An Apple and an Orange

Are You Asking a Content Writer to do a Copywriter’s Job?

As a content and copywriter, I communicate with a large number of potential clients over the course of my working week. Most of them have absolutely no idea about the distinction between copy and content writing. And why on earth should they? That’s one of the reasons they hire me. What often happens (about four or […]

George Orwell hard at work rejecting foreign words.

Should You Use Words of Foreign Origin When Writing in English?

George Orwell thought not. So should foreign words and phrases really be verboten, or can they add a certain je ne sais quoi to your magnum opus? Orwell’s essay Politics and the English Language is a good read for anyone interested in the art of clear and truthful written communication. I recommend it as a […]