May I Have Your Attention Please

Book Review: May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade

When it came to deciding what to call their copywriting business, Mish and Rob Slade went for Mortified Cow. (Unfortunately there’s no entertaining story about how it happened, because the couple just ‘pulled it out of the air’.) Mortified Cow’s a strategic choice. A take-no-prisoners kind of name that bangs a drum while yelling, ‘if […]

Working with a copywriter

Your Incredibly Useful Guide to Working with a Copywriter

Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to help you make sure your copy gets the results you want. Many of my clients tell me that the prospect of working with a copywriter is daunting. […]