You’ve all seen them. You’ve all clicked on them. No use being coy, because I know it’s true – you clicked on this one, didn’t you? But I hate the things. I mean, list articles may be the most popular type of online article, but is this really a recommendation? In a world where the […]
And Now for Something Completely Different
Throughout June 2016 I’ll be blogging every day – not about writing, but about nature. Here’s why. Maybe you don’t know this, but one of my great loves is wildlife. For most people that’s a word which conjures up images of David Attenborough getting up close and personal with a gorilla, or Chris Packham holding […]
Are Contracts Really Necessary for Freelance Writers? You Bet They Are. Here’s Why
Lately I’ve been devoting time, energy and money to the process of drawing up a set of contracts for my freelance writing services. If you’re a freelance creative, you should do the same. Why? Because I’m now convinced that a tightly drawn contract is worth more than its weight in the precious metal of your […]
Your Incredibly Useful Guide to Working with a Copywriter
Thinking of working with a copywriter but don’t know what to expect? Here’s an explanation of how I like to work with my clients, and some advice to help you make sure your copy gets the results you want. Many of my clients tell me that the prospect of working with a copywriter is daunting. […]
Why I’ll Probably Never Stop Playing Deadline Chicken
Failing to start work well before the deadline is down to sheer laziness, right? Wrong, says an article in Wired magazine. Here’s why I think this idea has significance for writers. Several years ago, I wrote a chapter in a textbook about supporting student writing. I pitched my idea to the editor in plenty of time […]