Finding the right place to write can be a challenge, but it’s just possible that this new startup could be offering exactly what writers need. If you subscribe to my newsletter or follow this blog, you’ll already know that I’ve recently been trying out a new shared office concept called Spacehop. It’s a bit like […]
The thing I most love about my life as a freelance writer is precisely that I’m free. I get to make my own schedule to suit me, and this feels very healthy and adult. There’s no more slinking past a glowering line manager at ten past nine because the District Line was running slow, and […]
When you first get going with WordPress, you’ll probably need help. This is true even if you have some background in web technologies (like your humble correspondent here). One of the frustrations I aired in my last WordPress-related blog post was the difficulty in finding ‘how to’ information for themes and plugins. Once you’ve been […]
Every relationship has its ups and downs. I’ve been with WordPress for nearly fifteen months now, and with Valentine’s Day coming up, I thought I’d write about some of my favourite and not-so-favourite aspects of this versatile platform. 1) I love that with WordPress you have such control over the appearance of your website. It’s […]
Of course you’ve heard the buzz about WordPress, but what is it, exactly, and what can it do for you? Read on, Macduff. Why Did I Choose WordPress? In November 2014, I created this website. I chose WordPress as my platform because I knew I wanted to start a blog at some point, and I’d […]
This week’s word discovery proves that even very complacent dogs (so to speak) can occasionally learn new tricks. The other day I was travelling on the London Underground, having managed to get on the train at the very front. During the frequent delays (sigh), I distracted myself by reading the advertisements and signs around me. […]
1) The very first thing to consider is what you want your website to achieve for you. This is a fundamental point, but very few of my copywriting clients have thought about it before we speak, and most need a few additional days to mull it over. It’s a point well worth meditating on, because […]
As a content and copywriter, I communicate with a large number of potential clients over the course of my working week. Most of them have absolutely no idea about the distinction between copy and content writing. And why on earth should they? That’s one of the reasons they hire me. What often happens (about four or […]
Are you addicted to alliteration, like so many writers? Yeah, me too. But unless you fancy a career in tabloid news, it could be time to break the habit. As you may imagine, I attend a lot of meetings where writing is discussed. Headlines, taglines, pseudonyms and slogans are often bandied about with some vigour, […]
Even if you think a product, invention or idea is the best thing since sliced bread, it pays to stay low-key when writing about it. In this killer article I’ll grab your attention like a boss and tell you exactly why my assertion is a total game changer for persuasive writing. If that last sentence hasn’t […]