You’ve probably noticed that I’m quite fond of reappraising established writing advice. Why? Well, I suspect much of it doesn’t work, in that it fails to improve the writing of the people who apply it.
So my bank holiday post this week comes in the form of a warning: when you take advice on your writing, take it with a big pinch of salt. Just because it apparently worked for others doesn’t mean it’ll work for you. Use your critical faculties to make sure those writing tips and tricks really are delivering the benefits claimed for them.
I’d especially love to hear from people who take my advice and find it doesn’t work. It’s good to know these things, after all.
Lynn is the founder and quality-maven-in-chief of Lexis Writing, a collective of expert writers creating high quality content and copy for businesses in the UK and beyond.