May I Have Your Attention Please

Book Review: May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade

When it came to deciding what to call their copywriting business, Mish and Rob Slade went for Mortified Cow. (Unfortunately there’s no entertaining story about how it happened, because the couple just ‘pulled it out of the air’.) Mortified Cow’s a strategic choice. A take-no-prisoners kind of name that bangs a drum while yelling, ‘if […]

How To Write An Introduction

How to Write an Introduction: Your Three-Step Guide to Doing It Better, and Doing It Faster

Whatever you’re working on, you too can write excellent introductions by rethinking your writing process, and by taking a tip from journalism. 1.    Write Your Introduction Last Seriously. That’s because I’ve lost count of the number of times I’ve seen writers stuck at the first sentence because they’re trying to write the introduction first. But […]

Christmas Presents for Writers

Christmas Presents for Writers (that aren’t tote bags or mugs with typewriters on them)

Lists of Christmas presents for writers often give the impression that all the wordsmith in your life wants is a: notebook fancy pen mug or tote bag with a picture of a typewriter on it mug or tote bag with a literary quote on it mug or tote bag that demands you leave them alone […]

Great books for writers to read

Brilliant Books to Read if You Want to be a Better Writer

You want to be a better writer. But there are masses of books about writing and creativity out there. (A quick search on Amazon.co.uk shows over half a million results for books on writing, and over 30,000 on creativity.) Some are motivating, helpful and wise, and others are long-winded, dreary and humour-free. So here are […]

When Location Rebellion Goes Bad

When Location Rebellion Goes Bad

In which our writer heroine perches on a huge, wobbly pilates ball and finds she can’t think of anything except falling off it. The best thing about being a freelance writer is that I can work from pretty much anywhere. Yup, I’m a location rebel. All I need is a reasonable internet connection and my […]

6 Reasons I Hate Articles With Numbers in the Titles

6 Reasons I Hate Posts with Numbers in the Titles

You’ve all seen them. You’ve all clicked on them. No use being coy, because I know it’s true – you clicked on this one, didn’t you? But I hate the things. I mean, list articles may be the most popular type of online article, but is this really a recommendation? In a world where the […]

Contracts for freelance writers

Are Contracts Really Necessary for Freelance Writers? You Bet They Are. Here’s Why

Lately I’ve been devoting time, energy and money to the process of drawing up a set of contracts for my freelance writing services. If you’re a freelance creative, you should do the same. Why? Because I’m now convinced that a tightly drawn contract is worth more than its weight in the precious metal of your […]